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Amazon's Big Deal Days event returns on October 6, 2026, offering discounts across categories including CPUs, GPUs, RAM, SSDs, laptops and peripherals. The sale is exclusive to Prime members, though a free trial membership grants access, and some early deals are already live ahead of the official start date.
Amazon has started discounting several Alexa-powered Echo speakers and Fire TV sticks ahead of its fall Prime Big Deal Days sale scheduled for October 6-7. WIRED's testing notes that Amazon raised prices on these device categories by about $20 at the end of August, so current sale prices—some advertised as $40 off—represent smaller real savings than they appear. Most Kindles remain full price except the three Kindle Kids models, while Paperwhite, Scribe, and Eero routers are not yet discounted.
iGarden's K70 is a cordless robotic pool cleaner that scrubs floors, walls, and the waterline, running up to seven hours per charge with scheduling options. It uses three brushless motors to circulate up to 22,000 liters of water hourly, offers a turbo mode for heavy leaf debris, and filters particles down to 50 microns via a 4-liter removable basket. The device is currently available with a $550 discount tied to Prime Big Deal Days.
CNET's annual holiday shopping survey found that 73% of holiday shoppers intend to buy tech products or services this season, budgeting an average of $808 — $123 less than last year. The survey also found 32% of respondents plan to start shopping before November, 27% plan to wait for sales, and 84% expect frustrations such as misleading discounts, quick sellouts and inflated baseline prices.
The Shark NeverChange air purifier, which uses a HEPA and activated carbon filter rated to last up to five years with proper care, is currently on sale for roughly 40 percent off, or nearly $100. Other Shark models tested by WIRED are also discounted, alongside sales on purifiers from brands like Levoit and Coway ahead of Amazon's Prime Big Deal Days.
Amazon has discounted its latest Fire HD 10 tablet to $72.99, a 53% cut from its $154.99 list price, as part of an early Prime Big Deal Days promotion. The tablet features a 10.1-inch Full HD display, a MediaTek MT8186A octa-core processor, 3GB of RAM, 32GB or 64GB storage with microSD expansion up to 1TB, and up to 13 hours of battery life. The discount is only available to Amazon Prime members, though new users can access it via a free 30-day trial.
Amazon has confirmed its second major sale event of the year, Prime Big Deal Days, will run October 6-7, though discounts on tech and home products are already appearing ahead of the official start. Highlighted deals include the Google Pixel 10a, WIRED's top pick for Android phone, priced at $424, down from $499.
Amazon has scheduled its fall Prime Big Deal Days sale for Tuesday and Wednesday, October 6 and 7, running for 48 hours starting at 3:01 am Eastern. New waves of deals will be released three times daily, supplemented by sporadic Lightning Deals throughout the event. WIRED's Reviews team has published a guide explaining sale timing, membership requirements, and how to spot genuine discounts amid the promotional noise.
Amazon confirmed its Prime Big Deal Days sale will run for two days starting at 3:01am ET on October 6, spanning more than 35 product categories including electronics, kitchenware, fashion and beauty. Brands like Shark, Anker, Sony and Lego are expected to participate, alongside discounts on Amazon's own Kindle and Echo devices, plus a dedicated Halloween deals section.