GoKawiilGears of War: E-Day reportedly cost Microsoft $500 million to develop
Bloomberg's Jason Schreier confirmed that Gears of War: E-Day cost roughly $500 million to make, a figure first reported by Kotaku and excluding marketing spend. Windows Central's Jez Corden suggests the total may reflect The Coalition's broader spending since its last release, including engine and tools work for other Xbox studios, though most of it likely went to E-Day itself. Early sales data from Alinea and The Verge show the game sold around 400,000 copies three weeks after launch, with about 1.7 million more playing via Game Pass.