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TikTok has permanently suspended the advertising account promoting the documentary Musk, citing a repeated pattern of political content violating its policies, The Hollywood Reporter first reported. The ban comes just ahead of the film's wider US theatrical rollout on October 16, after its limited opening weekend grossed roughly $70,000 across four theaters. Distributor Bleecker Street says it will appeal the decision.
TikTok has permanently suspended the advertising account for Bleecker Street's promotion of the Elon Musk documentary 'Musk,' citing political content, according to The Hollywood Reporter. The film had already faced initial ad rejections from Meta and YouTube, which later allowed the ads, while X has refused to carry them at all. The four-hour documentary, directed by Alex Gibney, opened in four theaters last weekend and is expanding its release, with plans to stream on HBO next year.
TikTok has banned the social media account promoting Alex Gibney's upcoming Musk documentary just before its wider release, according to The Hollywood Reporter. Distributor Bleecker Street was told Friday that a permanent suspension was coming, and TikTok has not responded to requests for comment. The move follows TikTok's earlier refusal, alongside X, to run paid ads for the film, even after YouTube and Meta reversed similar rejections.
Distributor Bleecker Street says YouTube, TikTok, Facebook, Instagram and X have all refused to run paid advertising for Alex Gibney's upcoming documentary 'Musk,' according to The Hollywood Reporter. YouTube, TikTok and Meta reportedly cited 'political content' policies as the reason for rejecting the ads.
After reports that TikTok, Meta, YouTube and X had all declined to run paid ads for the trailer of Alex Gibney's documentary 'Musk,' Meta and YouTube said the ads would now run. Meta called the initial rejection 'an error,' while YouTube said the ad had been 'temporarily restricted' by its system before being cleared after review. TikTok and X, whose owner Elon Musk publicly criticized Gibney, have not reversed their decisions.
Bleecker Street Media has released the official trailer for Musk, a documentary by Alex Gibney that premiered at the Venice International Film Festival two weeks ago. The film remains on track for a US theatrical release despite earlier rumors that international distributor Universal Pictures was hesitant to release it abroad, and despite Elon Musk reportedly threatening a defamation lawsuit and calling the film a hit piece.