Executives Johanna Faries of Blizzard Entertainment, Justine Palefsky of Kindred, and Alphonzo Terrell of Spill joined a panel moderated by Fast Company's Morgan Brady to discuss how companies can turn passive audiences into engaged communities. They emphasized that authentic community cannot be created through marketing gimmicks but must be built by listening to customers and relinquishing some corporate control.
fastcompany.com
· 2026-09-17
Blizzard Entertainment revealed a new StarCraft game at BlizzCon 2026, marking the franchise's first mainline entry since 2015's Legacy of the Void. The open-world, story-driven shooter is directed by Dan Hay and takes place in the Koprulu Sector seventy years after the previous game's events, with a targeted 2030 release.
hypebeast.com
· 2026-09-14
Blizzard confirmed at BlizzCon that it's developing a shooter simply titled Starcraft, its first major franchise update since 2016, targeting a 2030 release. The studio also unveiled Diablo 5, set for 2029 to mark the series' 30th anniversary, alongside plans to add the Amazon class to Diablo 4 next year via a class pack.
cnet.com
· 2026-09-12
Blizzard Entertainment employees represented by the Communications Workers of America have voted to approve their first union contract, ending roughly two years of negotiations. The agreement covers about 1,900 workers and includes wage increases, hybrid work terms, disability and remote-work accommodations, expanded severance, and a requirement that Blizzard bargain over AI use in the workplace.
engadget.com
· 2026-09-09
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