GoKawiilBloomberg analysis: top third of sports bettors generate most sportsbook revenue
A Bloomberg analysis found that the least active two-thirds of sportsbook users generate only about 2.7 percent of estimated industry revenue, meaning the remaining third of highly active bettors account for the bulk of earnings. The analysis also found typical bettors lose about 39 cents per dollar deposited, while the top one percent of depositors lose nearly 78 cents per dollar. FanDuel told Bloomberg it offers tools like deposit limits and self-exclusion, describing its product as entertainment.