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Brand Loyalty

2 GoKawiil briefs on this topic

Report: Corporate AI mandates failing to drive real employee adoption

According to commentary comparing AI rollout strategies to brand-building, companies that mandate AI use and require training programs are seeing employees complete the requirements but then revert to their previous work habits. The piece argues that compliance-driven adoption does not translate into genuine, sustained use of AI tools.

fastcompany.com · 2026-09-24

Study: Purpose Statements Fail to Build Consumer Trust or Loyalty

Despite widespread adoption of brand purpose statements and manifestos, consumer trust in brands remains weak and loyalty is eroding. Data shows consumers are switching brands at record rates, suggesting stated purpose alone isn't influencing their decisions. Instead, what builds trust is consistency between a brand's actions and what consumers actually experience.

fastcompany.com · 2026-09-10