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Brand Strategy

2 GoKawiil briefs on this topic

Elite universities borrow luxury-brand playbook to retain student appeal

A commentary on higher education argues that top-tier institutions can no longer coast on prestige alone to attract students. Instead, it says these schools are adopting strategies long used by luxury brands to build lasting customer relationships, focusing on creating an overall experience rather than just a credential.

fastcompany.com · 2026-09-24

Branding experts argue visual polish alone no longer differentiates corporate identities

A commentary piece traces corporate identity design back a century, noting that early visual identities were built by craftspeople with deep expertise in applied arts. It argues that today, having a polished visual identity is no longer enough to set a brand apart from competitors.

fastcompany.com · 2026-09-23