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Brand Trust

2 GoKawiil briefs on this topic

Eton Shirts Honors Retroactive Promotion for Loyal Customer

A customer who recently bought several Eton dress shirts asked the company to honor a new promotional offer—a free tie with a $200 purchase—even though his order predated the promotion. Eton's customer service team agreed within 24 hours and sent the tie at no cost, despite the purchase having already been completed.

entrepreneur.com · 2026-10-01

Companies must define limits of AI autonomy to build customer trust

As brands hand more customer-facing tasks to AI systems, research shows consumers remain willing to embrace this shift only up to a point. Trust hinges on clearly marking where automated decision-making stops and human judgment takes over.

fastcompany.com · 2026-09-07