GoKawiilNvidia, OpenAI and Anthropic turn scarce branded merch into status symbols
Nvidia sells limited-run clothing featuring CEO Jensen Huang at conference pop-ups and brief online drops that sell out fast, while OpenAI occasionally opens sales of employee apparel to the public and Anthropic gave away branded hats at a temporary New York pop-up. Fans like New York entrepreneur Natalie Fratto wear the gear as a badge of allegiance, comparing it to sports fandom.