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Salesforce to acquire AI marketing firm Braze for $5.66 billion

Salesforce announced plans to buy Braze, an AI-powered customer engagement and marketing software company, in a deal valued at $5.66 billion. News of the acquisition sent Braze's stock price up roughly 50% in early trading.

fastcompany.com · 2026-10-20

Salesforce to acquire Braze for $5.66 billion in cash deal

Salesforce announced it will purchase customer engagement platform Braze, with Class A shareholders receiving $47.50 per share in cash. Braze shares jumped more than 50% on the news after a brief trading halt, while Salesforce stock dipped about 1%. The deal is expected to close in fiscal 2028.

cnbc.com · 2026-10-20