GoKawiilT-Mobile enlists Bryan Cranston for national ad campaign promoting T-Mix plans
T-Mobile has launched a national ad campaign starring Bryan Cranston to push its new customizable T-Mix wireless plans. The 60-second spot, called Wake Up, premiered during Thursday Night Football on November 5 and shows Cranston rousing people from complacency about their phone bills, rooster in tow. The campaign will roll out across TV, streaming, theaters, digital platforms, and Spanish-language media.