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Business Bankruptcy

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Serial entrepreneur outlines three-step framework for choosing startup co-founders

A veteran investor and founder with over 30 years of startup experience describes a recurring failure pattern: friends forming companies based on personal affinity rather than complementary skills. He cites a case where four college friends built a company to millions in sales before filing for bankruptcy within two years, attributing the collapse to poor role allocation rather than lack of talent. He proposes a three-step process, starting with founders honestly assessing their own strengths and weaknesses before evaluating a potential partner.