An Entrepreneur contributor argues that founders often mistake low customer acquisition cost for campaign success, when in fact a cheap first sale doesn't guarantee a customer understood the offer or will stick around. Metrics like CAC typically ignore refunds, support burden, discounts and fees, which can make seemingly efficient campaigns unprofitable over time. The piece recommends grouping customers by campaign and calculating true post-sale value before scaling ad spend.
entrepreneur.com
· 2026-09-22
A contributor column advises business owners to list the ten recurring tasks a proposed hire would actually perform and sort them into judgment, relationship, repetition and coordination categories before approving a new position. The piece argues that hiring is often a default response to growth, even when the real bottleneck is a broken workflow rather than a lack of people. It cites Census Bureau data showing only about 17-20% of businesses use AI, with Sales, Strategy and IT as top adopting functions where automation could resolve repetitive work.
entrepreneur.com
· 2026-09-15
A franchising expert writes that many service businesses stall once they outgrow the founder's personal oversight, because critical decisions and client know-how remain undocumented and dependent on the owner's presence. The piece argues that scaling requires converting that informal judgment into explicit decision rights and repeatable processes that employees can follow without the founder's direct involvement.
entrepreneur.com
· 2026-09-11
An Entrepreneur contributor argues that many business owners chase revenue increases without checking whether that growth actually boosts their personal earnings. The piece cites survey data showing most small-business owners expect revenue gains while over half cite inflation as their top concern, highlighting a gap between top-line growth and true profitability.
entrepreneur.com
· 2026-09-08
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