GoKawiilMars ends Pop-Tarts BuzzBallz alcoholic cocktail line one month after launch
Mars is discontinuing its Pop-Tarts-branded BuzzBallz cocktails, launched a month ago in Frosted S'mores and Frosted Brown Sugar Cinnamon flavors at 15% alcohol, after more than 30 public health groups objected that the products could appeal to underage drinkers. Mars said it regrets the partnership and will not pair Pop-Tarts with alcohol brands again; the deal originated under former Pop-Tarts owner Kellanova before Mars acquired it in December 2025.