GoKawiilCanopy Talent and The Society Management partner to pitch collegiate athletes to fashion brands
Athlete agency Canopy Talent and modeling firm The Society Management, which represents Kendall Jenner and Adriana Lima, are teaming up to connect college athletes in sports like gymnastics, swimming, softball and volleyball with fashion, beauty and luxury brands. The partnership aims to tap into these athletes' engaged local fan bases, regardless of whether they compete in high-revenue sports.