GoKawiilEntrepreneur op-ed urges startups to prioritize human-led branding over AI marketing
A contributor column for Entrepreneur argues that as venture funding tightens, startups should focus on capital-efficient growth rather than growth-at-all-costs tactics. The piece recommends investing in human-crafted brand messaging and positioning, defining clear customer profiles and journeys, and automating routine marketing tasks while avoiding generic AI-generated content.