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Buyers Now Prioritize Free Cash Flow Over Adjusted EBITDA in Deal Valuations

Entrepreneur contributors argue that in today's tighter, more expensive financing environment, buyers and lenders are shifting focus away from EBITDA and toward how much actual cash a business generates. While EBITDA remains useful for gauging operating performance, it excludes real costs like working capital needs and capital expenditures that determine whether cash truly reaches the bank account.

Hydrogen Water Entrepreneur Alex Tarnava Rejects VC Funding, Builds Billion-Dollar Business

Alex Tarnava, inventor and patent holder of hydrogen water tablets used by roughly 100 wellness brands, has built a business selling about 40 million doses monthly without ever taking venture capital funding. He also created Inhale H2, a patent-pending medical gas and aerosolized drug delivery device priced at $6,499 that has sold out twice since its December launch. Tarnava says he bootstrapped everything despite a childhood spent below the poverty line.

Pizza Hut Rebrands as 'Hut' for 25-Week NFL Season Promotion

Pizza Hut is temporarily dropping 'Pizza' from its branding for 25 weeks to coincide with the 2026 NFL season, covering signage and swapping social media logos to display just 'Hut.' The chain confirmed the name will revert after football season ends, framing it as a marketing stunt rather than a permanent change.