GoKawiilJudge rejects DOJ push to break up Google's ad tech business
Judge Leonie Brinkema denied the Justice Department's request to force Google to divest parts of its advertising technology operations, opting instead for behavioral remedies to restore competition. The specific measures, which could include limits on self-preferencing in ad auctions and expanded data access for rival ad tech tools, remain confidential until parties finalize redactions and revisions. Google may still appeal the underlying ruling that found it illegally monopolized the publisher ad server and ad exchange markets.