GoKawiilModern cars routinely track driver location via GPS and connected apps
Most vehicles made in recent years collect location and usage data through GPS, telematics systems and manufacturer apps. This data, originally gathered to study driving behavior and crashes, is now often sold to insurers, marketers and data brokers, sometimes without drivers' explicit consent. The exact data collected and the opt-out process vary by car make, model and year, requiring owners to search through vehicle settings menus.