GoKawiilEntrepreneur Op-Ed Argues Safe, Copycat Marketing Strategies Fail Brands
An Entrepreneur contributor opinion piece argues that marketers who copy the channels, messaging and metrics of category leaders are choosing a slow path to irrelevance rather than a safe one. The author cites early advocacy for distinct mobile app marketing strategies in 2013 as an example of moving ahead of consensus, and points to AI answer systems as a new space brands should claim before it becomes crowded.