GoKawiilOpenAI Hires Former Instagram Exec Charles Porch to Court Celebrities
New York Magazine profiled Charles Porch, a 15-year Instagram veteran now working for OpenAI, describing his role as building relationships with celebrities to promote ChatGPT. The piece notes Porch arranged a dinner between Gwyneth Paltrow and Sam Altman, and cites other examples like Lionel Messi's OpenAI World Cup campaign and Martin Scorsese's endorsement of an AI storyboarding startup.