GoKawiilJersey Mike's shifts 20% of $200M ad budget to digital marketing in 2026
Jersey Mike's CEO Charlie Morrison said the sandwich chain had almost no digital marketing spend before this year, despite an annual advertising budget exceeding $200 million. In 2026, about 20% of that budget moved into paid social, search, and connected TV. The chain reported loyalty sign-ups up 21%, digital sales now at 43% of total sales, and systemwide sales up 11% to $1.2 billion.