GoKawiilBain survey: tech now rivals price as top car-buying factor in China
Bain & Company's Global Automotive Consumer Survey found that 58% of Chinese consumers rank technology and features as a leading purchase consideration, ahead of price. In the U.S. and Europe, price remains the top factor, cited by 68% and 62% of respondents respectively. Bain executives noted that intense competition in China has made low prices a baseline expectation, pushing automakers to differentiate through tech instead.