GoKawiilBehavioral science explains why experts often fail at persuasion
The article describes a cognitive bias known as 'the curse of knowledge,' in which deep expertise and strong conviction about an issue actually make someone worse at persuading others. This happens because experts struggle to imagine what it's like not to know what they know, distorting how they communicate with less-informed audiences. The piece draws on findings from behavioral economics and neuroscience to explain the phenomenon and offers an alternative approach to persuasion.