GoKawiilLaundromat owners report hidden costs after TikTok trend glamorized the business
Owners who bought laundromats after seeing TikTok videos promising easy passive income are describing a harsher reality to the Wall Street Journal, including costly repairs, long hours, drug activity and endless cleaning. Industry group CEO Brian Wallace notes a small laundromat costs about $300,000 with an average 24% profit margin, and says it is not a business you can run by just collecting quarters weekly.