GoKawiilHero Bread shifts from Subway partnership to $54M annual revenue with DTC focus
After ending its partnership with Subway due to unprofitable unit economics, Hero Bread pivoted to a direct-to-consumer model and expanded its retail footprint. The company, founded in 2019, now reports $54 million in yearly revenue and has increased its retail locations from 4,000 to 10,000 stores, including Target. CEO YuChiang Cheng, who took over in November 2023, has led the company through a significant growth phase, securing over $68.5 million in total funding.