GoKawiilZoom recruits SNL stars Colin Jost, Kate McKinnon and Bowen Yang for rebrand campaign
Zoom is launching a new marketing push featuring Saturday Night Live performers Colin Jost, Kate McKinnon and Bowen Yang, aiming to reposition itself beyond simple video meetings. One sketch-style spot features McKinnon playing a supervillain who wants to destroy Zoom, only to discover her own henchmen depend on it to carry out her plans.