Kraft Heinz Halts Planned Breakup, Boosts Spending Despite $6B Loss
Kraft Heinz CEO Steve Cahillane, just six weeks into his role, paused the company's planned split into separate businesses and instead committed $600 million in new spending on marketing, sales and R&D. The announcement came alongside a reported net loss of nearly $6 billion for 2025, attributed to goodwill impairments.