GoKawiilUS console hardware sales plunge: Xbox down 33%, PS5 down 25% YTD
Circana analyst Mat Piscatella reported that US retail sales of Xbox consoles fell 33% year-to-date through August 2026, marking an all-time low since the brand launched nearly 25 years ago. PlayStation 5 sales fell 25% over the same period, their weakest showing since 2013. Both Microsoft and Sony have raised console prices multiple times in the past two years amid chip shortages.