GoKawiile.l.f. Beauty cut prices on 80% of products using $50M in tariff refunds
When temporary tariff structures were struck down earlier this year, e.l.f. Beauty received roughly $50 million in cost relief and used it to reverse price increases across 80% of its product lineup instead of keeping the extra margin. The following quarter, the company reported net sales up 36% to $479.4 million with profits roughly doubling.