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Conversational Messaging

1 GoKawiil brief on this topic

GSMA says RCS has 6-12 months to compete in AI messaging

The GSMA, which oversees the RCS messaging standard, warns that RCS has a six-to-twelve month window to establish itself as a conversational, AI-capable platform rather than a one-way notification tool. GSMA Intelligence data shows people receive about 3.2 billion RCS messages daily, but businesses sent only around 20 billion RCS messages in all of 2025, versus roughly 15 SMS messages per subscriber monthly. The GSMA says it is developing new conversational features but has not announced specifics or timelines.