GoKawiilEntrepreneur Op-Ed: Website Redesigns Force Companies to Confront Deferred Business Decisions
An Entrepreneur contributor argues that website redesigns typically start with complaints about outdated design or poor conversion, but the harder work is confronting unresolved business choices—like which audiences, services, or divisions actually deserve priority. The piece notes that sitemaps built up over years often reflect a company's accumulated history rather than a deliberate current strategy, with old pages persisting simply because no one removed them.