GoKawiilEntrepreneur op-ed argues CFOs should expand influence beyond finance functions
An Entrepreneur contributor writes that the modern CFO role increasingly stretches beyond accounting, treasury and financial planning into sales, product development, operations, technology, risk and strategy. Drawing on experience across construction and financial services CFO roles, the author says financial reporting, liquidity and controls should remain the foundation of the job rather than its outer limit. The piece calls for CFOs to embed themselves in commercial functions like sales pricing and incentive structures.