Counsel Health - GoKawiil

Oura acquires AI primary-care startup Counsel Health for $625 million

Oura announced it is acquiring Counsel Health, an AI-driven primary care platform already integrated into its app since June, in a deal valued at $625 million. Counsel's 70 employees, including CEO Muthu Alagappan, will join Oura, with Alagappan becoming Oura's chief clinical AI officer. The companies plan to expand their partnership into preventative, acute, specialty and chronic care.

techcrunch.com · 2026-11-10

Oura to buy AI health chatbot Counsel Health for $625 million

Oura disclosed in its quarterly earnings report that it has agreed to acquire Counsel Health, an AI-native primary care startup, for $625 million, with the deal expected to close before year-end. Counsel Health's app pairs AI-generated health insights from wearable data with access to in-house physicians, and its 70 employees will join Oura, with CEO Muthu Alagappan becoming Oura's chief clinical AI officer.

theverge.com · 2026-11-10