GoKawiilCrash Champions CEO Matt Ebert Credits Podcast for Trust-Building, Recruiting Gains
Matt Ebert, CEO of 650-location collision repair chain Crash Champions, has produced about 35 episodes of his podcast, PodCrash with Matt Ebert, featuring conversations on leadership, entrepreneurship and trades. He says the show helps build familiarity with customers before they ever need a repair, and has become an unexpected recruiting tool, with job candidates saying they feel they already know him. Ebert also uses the podcast to highlight that the company's technicians earn more than $100,000 on average and increasingly work with tablets alongside traditional tools.