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Customer Loyalty

2 GoKawiil briefs on this topic

Apple's former retail chief reveals Steve Jobs banned the word 'customer' in stores

An account from Apple's early retail leadership describes how Steve Jobs discouraged staff from using the term 'customer,' pushing instead for language and service practices centered on building relationships rather than transactions. The approach, paired with the physical Apple Store experience, is credited with cultivating unusually strong brand loyalty over the years.

fastcompany.com · 2026-09-22

Entrepreneur Op-Ed Urges Businesses to Price Merch as Marketing, Not Profit

An Entrepreneur contributor argues that most small businesses like restaurants and bars overprice branded merchandise, charging $25 to $80 for items that often cost only $5 to $15 to produce. The writer says this pricing discourages purchases and wastes an opportunity, since customers who love a product or experience are often willing but reluctant to pay high markups for logo gear.

entrepreneur.com · 2026-09-18