GoKawiilToyota revives Scion brand with US-market kei truck, the KEI-01
Toyota has relaunched Scion, now branded 'Scion by Toyota,' a decade after discontinuing the marque in 2016. The brand's first vehicle, the KEI-01, is a rebadged version of the Toyota Pixis/Daihatsu Hijet Jumbo Cab kei truck, built using Toyota's Indiana manufacturing plant and certified as a low-speed vehicle with a sub-25mph top speed for US roads under 35mph.