GoKawiilVeraData founder says customer acquisition fails on targeting, not volume
Writing for Entrepreneur, VeraData founder recounts the firm's 2007 start with a nonprofit client that pursued broad, high-volume outreach to grow its donor base and converted few lasting supporters. Drawing on roughly 900 subsequent client engagements, the piece argues the core issue was a lack of precise, data-backed understanding of who the organization's best customer actually was.