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Desert Forge Ventures

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Desert Forge Ventures founder shares decision-making framework for entrepreneurs

The founder of Desert Forge Ventures, an early-stage venture capital fund focused on the Las Vegas startup ecosystem, describes a three-part approach called Act, Adjust, Absorb for making business decisions. The framework emphasizes gathering sufficient evidence rather than waiting for certainty, testing assumptions through conversations with knowledgeable contacts, and reflecting on outcomes afterward to refine judgment over time.