GoKawiilEntrepreneur contributor argues digital add-ons cut post-checkout costs for online sellers
An Entrepreneur opinion piece contrasts physical product fulfillment with digital downloads, noting that shipping, delays, damaged goods, and inventory costs eat into margins for physical sales. The author cites MakesYouLocal's 2024 Voice of Customers report, which analyzed over 787,000 support conversations across 300+ stores and found 12% of orders generated customer service requests, often about shipping status. The piece suggests a $15 digital download can be more profitable than a $25 physical item once fulfillment costs are removed.