Digital Shelf Labels

Walmart CEO Pledges No Personalized Pricing as Digital Shelf Labels Expand

Walmart CEO John Furner stated in a website post that the company does not and will not set prices based on customer income, shopping history, willingness to pay, or time of day. The statement comes as Walmart expands digital shelf labels, which already operate in 2,300 U.S. stores and are expected to reach all locations within a year.

news.slashdot.org · 2026-09-28

Walmart CEO pledges no personalized or time-based pricing amid shelf-label rollout

Walmart CEO John Furner published a letter to customers stating the company will not adjust prices based on shoppers' income, shopping history, urgency, or time of day. He also said conversations with Walmart's Sparky AI assistant will not be used to alter prices. The statement follows Walmart's earlier announcement that digital shelf labels will be installed in all US stores by year's end.

theverge.com · 2026-09-28