GoKawiilAI Chatbots Now Shape First Impressions of Businesses, Often From Outdated Data
An Entrepreneur contributor discovered that AI tools like ChatGPT, Gemini, Perplexity and Claude were describing his agency using an old homepage message he had already replaced, because directory sites had copied the outdated text and AI engines treated those copies as authoritative. He argues that businesses now effectively have two narratives: the one they actively publish, and the one AI systems generate from scattered, often stale, third-party sources.