GoKawiilStartup opinion piece warns founders against hiring senior marketing execs too early
An Entrepreneur contributor argues many startups make a hiring mistake that resembles success: bringing in a senior marketing leader before the company has the infrastructure to support them. The piece contrasts this with WHOOP's July hire of ex-Nike CMO Dirk-Jan van Hameren, who joined a company already at a $10.1 billion valuation with 3 million members, cash-flow positive, and a 65-person marketing team already built.