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Tech News
New Numerator data cited by Restaurant Business shows fast-food pizza chains now hold 45% of the $37 billion U.S. pizza market, up 3.1% since 2019, even as Papa Johns, Pizza Hut and Papa Murphy's closed hundreds of stores this year. Spending per restaurant visit rose 41% over the same period, with Domino's leading the category ahead of Little Caesars and Pizza Hut.
Taco Bell has launched a weekly mini-game for rewards members running through Nov. 1, letting players earn 'Paddles' for prize drawings including a signed Davante Adams jersey. The move follows Domino's summer launch of its Soccer Shootout game and Burger King's sweepstakes offering Royal Perks members weekly cash prizes up to $5,000. Smoothie King's earlier spin-to-win games reportedly drew over 2 million plays and boosted loyalty sign-ups by more than 40% in three months, per platform builder PAR Technology.
Starting Monday, Domino's is pairing its Detroit-style 'the Domino' pizza with Minecraft Dungeons II promotions, including six collectible boxes featuring game characters like the Creeper and Valorie. Online buyers can unlock codes for in-game items such as a Domino's skin, a Slice Slayer Cape or a Cheesy Cube pet, and through Nov. 4 can enter to win one of 20,000 free downloads of the $30 game for PC or Xbox.
Joe Jordan became Domino's CEO on October 1 after nearly 15 years at the company, having joined in 2011 as vice president of innovation and worked through marketing, operations and technology roles. He told the Wall Street Journal he plans to have top executives report directly to him rather than naming a successor to his former chief operating officer post, and wants to push more product experimentation like the single-serving pizza launched in August.
NPR's Planet Money traced the origins of the real-time order-tracking animation now common across delivery and service apps back to Domino's, which built the Pizza Tracker in the mid-2000s after dropping its 30-minute delivery guarantee. The tool launched before the 2006 Super Bowl and let customers watch their order's progress from placement to delivery. Design director Shuya Gong told NPR the pattern has since been adopted by companies like Uber and repair shops, and that she has designed similar trackers for banks and TurboTax.
Brian Bailey took a Domino's delivery job in his 20s to pay off student loans and became a store manager within 58 days. He bought his first franchise in Carlsbad, New Mexico, and has since expanded his company, Team Bailey, into the largest Domino's franchise operator in the U.S. with 160 stores across five states after acquiring 45 additional locations in Texas, Arkansas and Oklahoma in 2025.
A number of Domino's Pizza restaurants operated by an Ohio-based franchisee have suddenly shut down. The closures appear tied to the franchise operator's financial difficulties rather than a corporate decision by Domino's itself.
Domino's has launched a new single-serve Detroit-style pizza and is promoting it with a limited-time giveaway. Customers who show a receipt from a competing fast-food chain, such as McDonald's or Burger King, can redeem the new pizza item for free during the promotional window.