GoKawiil
Tech News
During a Thursday earnings call, Starbucks CEO Brian Niccol said the company will explore drive-thru technology that recognizes returning customers, shows personalized digital menus, and streamlines payment. Starting in 2027, Starbucks also plans to test background AI tools that help baristas take orders more accurately, alongside AI upgrades to the app's search features and potential conversational ordering.
McDonald's is starting a new advertising arm that will sell targeted ads across its drive-thru screens, app and other customer touchpoints, drawing on data collected from its customers. The initiative turns the fast-food chain into a media platform akin to retailers that have built ad networks from shopper data.
McDonald's has begun a limited test showing third-party brand advertisements on digital drive-thru menu boards after customers place their orders, according to Bloomberg. The ads appear during the wait period before customers receive their food, and the pilot is currently confined to company-owned restaurants.