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Drive Thru Ads

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McDonald's launches ad business using drive-thru and app customer data

McDonald's is starting a new advertising arm that will sell targeted ads across its drive-thru screens, app and other customer touchpoints, drawing on data collected from its customers. The initiative turns the fast-food chain into a media platform akin to retailers that have built ad networks from shopper data.

gizmodo.com · 2026-09-25

McDonald's pilots ads on drive-thru menu boards at company-owned stores

McDonald's has begun a limited test showing third-party brand advertisements on digital drive-thru menu boards after customers place their orders, according to Bloomberg. The ads appear during the wait period before customers receive their food, and the pilot is currently confined to company-owned restaurants.

theverge.com · 2026-09-23