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Drive To Survive

2 GoKawiil briefs on this topic

AWS data tools turn F1 cars' 1.1 million sensor readings into fan broadcast insights

Formula One cars generate roughly 1.1 million data points per second from about 300 onboard sensors, and technology partner Amazon Web Services processes this data into broadcast graphics and insights for viewers. CNET toured on-site production facilities at the United States Grand Prix in Austin to see how this data pipeline works, with F1 strategist Ruth Buscombe describing how such tools help fans understand race strategy.

IMSA reports audience growth as 2026 season closes at Petit Le Mans

IMSA says its WeatherTech Sportscar Championship audience grew more than a third domestically and nearly a quarter internationally over the past year. President John Doonan credited open paddocks, grid walks and youth outreach programs for boosting fan engagement, as the season concluded with the Petit Le Mans at Road Atlanta.