GoKawiilIndie developers delay demos over fears of AI-generated game clones
Developer Alliance Arts postponed a public Steam Next Fest demo for its game Drunken Goddess Reflex, citing worry that AI tools could let others quickly copy its presentation and gameplay before launch. The studio will instead show the demo only in closed sessions with streaming and posting restrictions. Other developers, including Papers, Please creator Lucas Pope and prototype designer Freya Holmér, have described similar concerns after seeing their early work or viral prototypes replicated by AI-assisted copies.