GoKawiilWalmart, McDonald's face scrutiny over AI-driven 'surveillance pricing'
Walmart has publicly denied that its digital shelf labels and newly patented dynamic AI pricing technology will charge customers differently based on personal data, with CEO John Furner stating income, shopping history or urgency won't affect prices. McDonald's has separately faced media scrutiny over AI systems tied to price variation across locations, calling the coverage 'speculative and misinformed.' Both companies' practices are drawing attention amid broader debate over surveillance pricing involving lawmakers and the FTC.