GoKawiilReport: 243 million in Southeast Asia use generative AI, few pay directly
A new e-Conomy SEA report from Google, Temasek and Bain & Company found generative AI adoption in Southeast Asia has reached about 243 million people in under three years, equal to 58% of the working population. Despite this rapid uptake, only 1-2% of the population pays for personal AI subscriptions, according to the report. Bain partner Florian Hoppe told CNBC companies are instead monetizing AI through e-commerce conversion and customer service automation.